Bee Engineering increases the interactivity of companies with Hyper Casual Games

· Mobilie games that guarantee more impact than advertising and content marketing

· Solutionfor business promotion and communication diversification

Lisbon,November 16, 2020 - NectarInteractive, the division of digital experiences from Bee Engineering, ishelping brands and businesses to have a redoubled impact on their audiencesthrough Hyper Casual Games. In a phase of necessary social distance, this unitbet on the help of companies with the development of a genre of mobile gamesthat have better results of interaction, that are faster to conceive and whosesuccess is reflected in the increase of downloads in the North American marketin 76.4% in 2020 compared to the same period last year.

In thecurrent pandemic context, brands have had to find new experiences and ways toreach consumers directly. Digital has become the primary channel to impact thetarget audience. Hyper Casual Games guarantee diversification and interactionresults far superior to those traditionally obtained through advertising orcontent on social networks.

Hyper CasualGames invest in the development of simple and appealing mechanics, which allowsthem to have a shorter creation time than normal games. Its concept can be usedin a Playable Ad, for example. Currently the rate of uninstalling apps on amobile phone reaches 25% in the first hour and at the end of a month at 64%.Playable ads allow you to increase Life Time Value (LTV) as the user alreadyknows what to expect from the app. When applied, retention rates rise to30-40%. This model helps advertisers to save money. Although the value perinstallation is higher than a video or banner, the Return on Investment (ROI)turns out to be higher because it eliminates users who would have a lowerengagement.

According toAndré Santos, Product Manager at Nectar Interactive “This experience hasallowed us to be more effective in designing new ideas that we can apply to thedigital campaigns of the brands we work with. It also speeds up the process ofdeveloping solutions, thus managing to have a faster response in a verydemanding market with regard to the execution time of new forms ofcommunication ”.