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Standvirtual, the leading car portal in Portugal, launched a hobby for its users who are passionate about the automobile world, especially those who love sports vehicles. From the 10th to the 24th of November, participants of the Hot Race virtual tournament can win a unique experience at the Autódromo Internacional do Algarve. The competition is based on a game that was developed by Nectar Interactive, Bee Engineering's video game-based digital solutions unit.
The prizeincludes three laps of the racetrack in a Mercedes-Benz AMG GT or Porsche 911GT3 (two laps behind the wheel and one lap by a professional driver), a go-kartrace at Kartódromo Internacional do Algarve, and even a helmet kit and sportsjacket to wear on the experiment day, which takes place on December 18th.
Over thefifteen days of the Hot Race pastime, there will be five tournaments. The topthree “riders” to reach the podium in each of the tournaments become the solewinners of the final prize. To participate, just open the game page, developedby the Nectar Interactive team, from Bee Engineering, log in with Facebook andparticipate using the credits available daily or getting extra credits onStandvirtual's Instagram.
“Disclosureof brands and their actions can and should be fun and attractive for us, consumers. That's why we proudly associate ourselves with Standvirtual with adifferent promotion than usual, very interactive, fun, technologically in linewith today's world, and with fabulous prizes”, says José Leal e Silva, Executive Director of Bee Engineering.
“Thedevelopment of Standvirtual Hot Race was centered around one word: speed. Wewanted to create an experience where the adrenaline of driving a “bolide” wasvery palpable and in which all participants could have fun, regardless of thefinal result”, analyzes Pedro Ramalho, Game Designer @ Nectar Interactive.
“We know that many of our users are lovers of speed and sports cars. At Standvirtual we always have in mind to meet the wishes of our audience and this initiative is a way to provide them with a unique experience in an iconic car, allowing them to be true drivers for a day. Additionally, participating in the online tournament is a challenge and fun!», mentions Ricardo Cardoso, Marketing Manager at Standvirtual.
